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<\/p>\nThe first ever Fernet-Branca coin was created in 2013 to consolidate what had long since been a common habit in the bartender community of San Francisco.<\/p>\n
Bartenders were accustomed to having a shot of Fernet-Branca when they changed shifts and it became known as\u00a0 the \u2018bartender handshake\u2019 whose purpose was to mark the moment in which bartending duty was passed over to a colleague.<\/p>\n
Being naturally close to the bartender community and people in the know, Fernet-Branca took the chance of taking this ritual further with the creation of a coin to celebrate this precise moment.<\/p>\n
Since than, the ritual has been extended to all bars, so when a bartender visits another bar and shows an Fernet-Branca coin to a colleague behind the counter, he is offered a free shot of Fernet, unless he is presented with another coin in response and the \u2018bartender handshake\u2019 takes place in celebration of their joint membership in the guild.<\/p>\n
Fernet-Branca coins rapidly came to symbolize bartender community membership. They travelled across oceans and continents to the most remote corners of the world. They not only represented a momentary achievement but an authentic collectible,\u00a0 jealously guarded as a status symbol and a privilege.<\/p>\n
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Reciprocal recognition, a sense of mutual belonging and a desire to be great protagonists of the Fernet-Branca family. In the name of these values, for years the most impassioned bartender community has been collecting, exchanging and requesting \u00a0Fernet-Branca coins.<\/p>\n
When you place a Fernet-Branca coin on the bar, you make a statement. It\u2019s like knocking on the door of a members-only establishment.<\/p>\n
Whoever goes into a bar and orders Fernet-Branca is somebody in the know, part of a small club, and the coin is just an extension of that.<\/p>\n
Being part of the fraternity of craft cocktail bartenders is not about wearing sweatshirts or having a uniform, it means\u00a0 having things like a Fernet coin.<\/p>\n
Since 2013, Fernet-Branca never stopped crafting limited edition coins linked to special milestones in the bartending community and, in response to community members\u2019 insights and input, a proper list of rules was drawn up.<\/p>\n
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Do you want to know the main rules of the Fernet-Branca <\/strong>coin challenge? 1. You don\u2019t just request a Fernet-Branca coin. You have to earn it.<\/p>\n 2. The Fernet-Branca coin is\u00a0 reciprocally recognised and confers a sense of common belonging.<\/p>\n 3. It is an honour to receive a Fernet-Branca Coin. It may only be given up in exchange for a different edition.<\/p>\n 4. Have your Fernet-Branca Coin with you at all times.<\/p>\n 5.When you give someone a Fernet-Branca Coin you invite them to be part of a brotherhood; it is an honour to possess a coin, and not only: a coin that is gifted or awarded as a prize has a more personal value than a bought coin.<\/p>\n 6. If a Fernet-Branca Coin is altered in any way, it\u00a0 automatically loses part of its value. For example, if you perforate the coin to make it into a charm or a key ring.<\/p>\n 7. The Fernet-Branca coin is a recognizable symbol in the Bartenders\u2019 Community and must be displayed at the right moment and whenever you wish. For instance, when you enter a Bar you can place it on the Counter to manifest your bond with the Fernet Family and the Bartender Community.<\/p>\n 8. When you show your Fernet-Branca Coin, place the medal directly onto the counter or table, but never put it in the hands of another person, in order to preserve its ownership.<\/p>\n 9. The best time to show the Fernet-Branca coin is when you order a round of Fernet-Branca shots.<\/p>\n 10. In case you lose your Coin Fernet-Branca \u2026 all we can say is: never lose your Fernet-Branca coin!<\/p>\n The first ever Fernet-Branca coin was created in 2013 to consolidate what had long since been a common habit in the bartender community of San Francisco. Bartenders were accustomed to having a shot of Fernet-Branca when they changed shifts and it became known as\u00a0 the \u2018bartender handshake\u2019 whose purpose was to mark the moment in […]<\/p>\n","protected":false},"author":1,"featured_media":2852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/posts\/892"}],"collection":[{"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/comments?post=892"}],"version-history":[{"count":7,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/posts\/892\/revisions"}],"predecessor-version":[{"id":2847,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/posts\/892\/revisions\/2847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/media\/2852"}],"wp:attachment":[{"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/media?parent=892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/categories?post=892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/tags?post=892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nHere they are:<\/p>\n![\"\"](\"https:\/\/www.fernetbranca.com\/wp-content\/uploads\/2017\/07\/vQ8PFI5sIhpM_824x0_mtdhGWCw.jpg\")
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