{"id":888,"date":"2017-07-17T16:10:24","date_gmt":"2017-07-17T14:10:24","guid":{"rendered":"https:\/\/www.fernetbranca.com\/?p=888"},"modified":"2023-04-28T09:34:57","modified_gmt":"2023-04-28T07:34:57","slug":"king-of-advertising","status":"publish","type":"post","link":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/fernet-branca-world\/king-of-advertising","title":{"rendered":"KING OF ADVERTISING"},"content":{"rendered":"<p>Between 1967 and 1968 the Opit agency in <strong>Milan<\/strong> commissioned from the production company Studio K in Florence a series of shorts to advertise <strong>Fernet-Branca<\/strong>.<\/p>\n<p>The ads were produced using stop-motion animation and the storyboard was created by the designer and director Francesco Misseri at<strong> Studio K<\/strong>.<\/p>\n<div class=\"block-video\"><iframe loading=\"lazy\" title=\"Fernet Branca alla Menta - golf\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/lylm5A0c0WM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p>The famous jingle \u201cRelax\u201d is the brief but grand work by Franco Godi, a musician, arranger and producer who rose to prominence early on in his career through his work in advertising.<\/p>\n<p>Between 1965 and 1966 Studio K had already created, for Distillerie Fratelli <strong>Branca<\/strong>, a series of animation clips featuring a dinner table with knives and forks, napkins, glasses, coffee cups and a newspaper.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Between 1967 and 1968 the Opit agency in Milan commissioned from the production company Studio K in Florence a series of shorts to advertise Fernet-Branca. The ads were produced using stop-motion animation and the storyboard was created by the designer and director Francesco Misseri at Studio K. The famous jingle \u201cRelax\u201d is the brief but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/posts\/888"}],"collection":[{"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/comments?post=888"}],"version-history":[{"count":2,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/posts\/888\/revisions"}],"predecessor-version":[{"id":898,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/posts\/888\/revisions\/898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/media\/3956"}],"wp:attachment":[{"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/media?parent=888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/categories?post=888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/condescending-napier.217-160-99-210.plesk.page\/en\/wp-json\/wp\/v2\/tags?post=888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}